References
Gina Jones VP-Research and Development gjones@pma.com
Gina and I worked together continuously to shape the year-round value portfolio at PMA. We also worked to set the baseline KPIs for PMA's digital presence and measured in quarterly reports. In addition to content strategy nationally and globally, Gina brought me into several development processes for new products or evolving our offerings
Paula Gonzalez Director-Member Relations pgonzalez@pma.com
Paula and I worked on the content strategy and user design project (in process) for the membership area of pma.com. In addition, Paula and I worked on 2017 business planning recommendations on locked vs. unlocked content on pma.com.
Eboni Wall VP- Events and Education ewall@pma.com
Eboni and I worked continuously together to ensure value offerings at events were valuable beyond the finite event. Our teams collaborated on SOPs for creating digital derivatives, and we collaborated on over a dozen events a year.
Produce Marketing Association
Peter Collip Sales Director pcollip@gmail.com
Peter and I worked together to iterate the customer experience as well as create a digital onboarding environment for new sales hires. he was integral in the process of creating "EggZack U," our training sessions for new customers
Meg Watt Director of Communication megeldridge@gmail.com
Meg and I worked together at EggZack to promote the Eggzack product and take consumer feedback into an iterative process with the product team. We also worked together on social engagement.
Steven Chiocchi Sales lead (now principal, Areli Group) steven@theareligroup.com
Steven and I worked at Eggzack to create a cleaner sales funnel and prospecting experience. when he left to start his own digital cocmpany, I worked with him at PMA as an outside vendor for PMA's social media presence.
EggZack